The quick verdict
Door-hangers are cheap and traditional in lawn care; mailed landscape quotes convert higher. Cold door-hanger CAC $120-$300 per closed subscriber vs $80-$180 for mailed quotes. The winning sequence: mail postcards first, send door-hangers as a follow-up to the same streets — combined CAC drops to $50-$120 because postcards did the recognition work and door-hangers close the medium-engagement subset.
Side-by-side
| Metric | Mailed Landscape Quotes | Door-Hangers (cold) | Door-Hangers (warm follow-up) |
|---|---|---|---|
| Cost per home | $1 per quote | $0.30-$1 (labor + paper) | $0.30-$1 (labor + paper) |
| Engagement rate | 15-20% scan | 3-8% retain hanger | 10-15% retain hanger |
| Yard-preview rendering | Yes — AI render | No | No |
| Loaded CAC per subscriber | $80-$180 | $120-$300 | $40-$120 |
| Scalability | High | Limited by labor | Limited by mailing volume |
The spring-surge sequence
Mail-then-hang playbook
- Mid-February: Mail landscape quotes to a tight 100-150 home target block ($150 spend). Each postcard shows the homeowner's yard rendered with fresh landscaping + subscription price.
- Day 7-14: Postcards landing. ~15-30 scans expected, 5-10 subscribers signing up via customer portal.
- Day 10-21: Solo operator or crew member walks the same block hanging door-hangers on the homes that didn't scan. "We just signed up your neighbors at [address] — want a quote?".
- Day 14-30: 3-5 more subscribers from door-hanger follow-up.
Combined CAC: $40-$80 per closed subscriber. Stacks 8-15 new subscribers on a tight block — best route density math in residential lawn care.
Stack route density. Mail first, hang second.
Free account, free rendering, $1 per mailed landscape quote. Money-back guarantee on your first $1,000 campaign.
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